Side Effects — Launch Campaign for Tech Will Save Us


Tech Will Save Us is an East London start up that makes tech toys for kids. Their brief was to create a campaign that engaged both kids and parents, without their toys being seen as boring, educational kits.

With a limited budget we wrote, art directed and produced a Black Friday/pre-Christmas launch campaign with one hero print advert and two online films. Our idea was that these aren't ordinary toys, they come with side effects.

Made with Raine Allen-Miller at Somesuch, featured in It's Nice That, Campaign, The Drum, Little Black Book Online, Ads of the World, David Reviews, Creative Brief and the shots.


The launch poster.

The campaign launch film.



The Dough Universe product launch film.