Side Effects — Launch Campaign for Tech Will Save Us
Tech Will Save Us is an East London start up that makes tech toys for kids. Their brief was to create a campaign that engaged both kids and parents, without their toys being seen as boring, educational kits.
With a limited budget we wrote, art directed and produced a Black Friday/pre-Christmas launch campaign with one hero print advert and two online films. Our idea was that these aren't ordinary toys, they come with side effects.
Made with Raine Allen-Miller at Somesuch, featured in It's Nice That, Campaign, The Drum, Little Black Book Online, Ads of the World, David Reviews, Creative Brief and the shots.
The launch poster.