Tech Will Save Us — Launch Campaign

Tech Will Save Us is a start-up that makes tech toys for kids. Their brief was to create a campaign that engaged both kids and parents, without their toys being seen as boring, educational kits.

With a limited budget we wrote, art directed and produced a Black Friday/pre-Christmas launch campaign with one hero print advert and two online films. Our idea? These extraordinary toys, come with their own extraordinary side effects.

Made with Raine Allen-Miller at Somesuch, featured in It's Nice That, Campaign, The Drum, Little Black Book Online, Ads of the World, David Reviews, Creative Brief and the shots.

The launch poster.

The campaign launch film.

The Dough Universe product launch film.