Hammerson — ‘Escalatorsaurus’ Safety Campaign

Hammerson is a retail holding company that owns shopping centres across the country like Brent Cross and Bullring. We work across all their centres creating all their advertising: print, radio, online, email comms, banners and event flyers.

One of their briefs to us was to engage kids aged 5-11 on best practices when riding the escalator in their centres. We concepted and art directed a character called ‘Escalatorsaurus’ who ran across print.

The client loved him so much that we wrote and recorded an animation, that went on to be shown in centres and schools.

The film.

The flyer.